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Why You Should Never Write For Essay Mills

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Why You Should Never Write For Essay Mills

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Follow Essay Format Guide From Experienced Teacher

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The Setting Of The Enders Game Book - Free Essay Example

The setting of a book tells a story in itself, allowing the reader to see a new reality and world. The setting of Enders Game takes place mostly on an spaceship, attending an academy created strictly for training and educating soldiers. The academy is full of rowdy children and teens, making the entire ship feel lively and resemble that of a school. The younger children are often picked on by the older kids who liked the aspect of being better. The setting of Enders Game highly relates to aspects of the book. Some would say that the setting has no relation, because It is simply there to support that the enemies were aliens, but the setting also supports other points of the book The setting relates to the events of the plot, the characters, and built suspense. To begin, the setting relates to the plot in the sense that the over all story is set in space, with an end goal to defeat the enemy aliens. The entire goal of the army school is to train kids to fight these buggers that have attacked before. As one of the higher ranking adults states, Were trying to save the world, not heal the wounded heart (Card page 100, paragraph 1). This promotes the idea that the school in space is specifically to fight enemies in space, as the plot promotes. The setting relates to the plot because the plot is based around the idea of being in space. Moreover, the setting relates to the characters in the sense that the characters are training to become soldiers in a space war. The children, specifically Ender, are learning to kill aliens, while the story is based in space. Ender slowly learns how to be a soldier at the battle school, even creating his own after hours training group (page 120, paragraph 3). The action shows he is becoming more of a soldier, showing discipline in extra training, just as the school wants from him. The boy learns from those around him and grows smarter as his time at the school passes. The setting relates to the characters in the sense that the battle school is teaching the characters to become better soldiers. Finally, the setting relates to the suspense by the ominousness of space. The characters getting ready for war are doing so in space, where they dont know when the enemies will attack, or where they even are. In the same sense, space is always ominous in some way, dark and void of light and oxygen. Dink, a fellow soldier, says, Listen, Ender, if the buggers were coming back to get us, theyd be here (page 146, paragraph 3). This shows that the idea of not knowing when the enemy will arrive has affected the children into wondering if they will ever show up. Nobody really knows when the buggers will reach the, which has a different outcome on all of the students. The setting relates to the suspense in the sense that no when knows when the enemies will attack, while out in space preparing for the fight. To conclude, defeating aliens, the training of soldiers, and the empty vacuum of space all relate to the setting of the book. The setting relates to the suspense, characters, and plot of the book in different ways. Enders Game has a great deal of suspense and character development throughout, helping it create a vast and intricate world. The setting is an important part of the book, showing when and where the book takes place and how it all takes place.

Sex And Its Effects On Children - 1706 Words

When someone hears the word â€Å"sex†, or talks about sex, there is usually awkwardness that follows. Sex was a topic that is not supposed to be discussed publicly. Why is something so natural illegal to discuss or educate? Today, 1 in 4 teenagers acquire a sexually transmitted disease/infection. In 2015, 13,828 youth males were diagnosed with HIV. These statistics are so high because of the insufficient amount and the lack of information being taught to teens. With the media’s lack of discretion, teens are now relying on it to learn about sex and its effects. Sex education, not abstinence, should be inclusive for everybody, regardless of sexual orientation. Not only should sex between a heterosexual couple be taught in schools, but also sex†¦show more content†¦This adversity did not stop African American women from learning about sex and birth control, but due to the lack of resources that were accessible, it was especially hard. In 1913 in Chicago, the fir st ever US sex education program began for high school students. In this program created by Dr. Ella Flagg Young, students learned sexual hygiene, sex instincts, and diseases acquired by sex. For women who participated in the program, they said they had learned more than from their own parents. Prior to attending the lessons, all three of these young women were so uninformed about â€Å"things† that they were unprepared for the changes in their bodies, as well as for the physical and emotional transformations accompanying such changes (Jensen 37). The program only lasted for one year but her work for the Chicago Public School system did not. Today, sex education is taught based on the states’ decision that it be necessary. Nineteen states’ laws require abstinence-only sex education in public schools. The Guttmacher Institute further reports that twenty-nine states do not require sex education at all, and thirty-seven do not require sex education curriculum to be medically accurate (Palmer 2). This means that if sex education is taught in schools, it is either about staying abstinent or the information given does not have to be correct. This is not only immoral, but it is messing with the lives of teens when they go outShow MoreRelatedThe Effects Of Sex Education On Children1107 Words   |  5 Pagesregarding sex education that inhibit children from being exposed to sexuality. I believe the idea of shielding children from sexuality is not based on evidence, and may really be dangerous. There are several studies researching how children are affected through early introduction. Unfortunately, practically all of those findings focus on abuse situations, making it difficult to make assumptions about non-abuse situations. From some of these papers, I d like to argue that shielding children of any ageRead MoreThe Effects Of Sex On Children And Sexually Transmitted Diseases Essay1315 Words   |  6 PagesEvery male and female at a certain age ha s had the â€Å"sex talk† weather its with there parents, teachers or even older siblings. It’s a subject that every kid should know about and the consequences to it. The act of sex is a shared union between two people through loving feelings, which is intended for enjoyment and procreation. Negotiating safe sex is something that should be practiced if the two people are not married or cannot handle the consequences of their actions. It is an extremely importantRead MoreThe Effects Of Premarital Sex On Children And Young Adults1348 Words   |  6 PagesInnocence Lost When God created man and woman, his sole purpose was for them to be fruitful and multiply. Sex was created by God and meant for marriage. Therefore, woman valued their chastity and would not do a disservice to their bodies. Premarital sex should not be practice because it leads to unwanted pregnancies, sexually transmitted diseases and loss of innocence. In 1275, England established the age of consent to be 12 to prevent older men from ravishing the young maidens to ensure theirRead MoreDoes Sex and Violence on Television Have a Negative Effect on Children?2395 Words   |  10 PagesDoes sex and violence on television have negative effects on children? The issue that I am addressing is the effect of sex and violence in the media on children. As long as there has been television, there has been an association made between media and violence – children who repeated what they saw on cartoons leading to their death, teenagers injured while emulating a popular movie, and mass killings blamed on video games. Primarily this relationship has been assumed to be causal with televisionRead MoreNegative Effects Of Same Sex Marriage875 Words   |  4 PagesNegative Effects of Same-Sex Marriage Introduction In the past 50 years, the American family has undergone immense changes. In the past, families remained extremely conservative and traditional families, upholding the ideal of marriage, which remained between a man and a woman. Recently, with the passing of Obergefell v. Hodges, same-sex marriage is now legal in the United States. Consequently, the idea of marriage has been redefined, and, as a result, the new legislature will now have significantRead MoreThe Issue Of Same Sex Parenting1153 Words   |  5 PagesPaper Same-Sex Parenting ​Homosexuality has been a sensitive subject in this society for generations; it has been repelled against and condemned because it is considered to be sin-natured to certain traditions and religions. In the past several years, gay rights have been a controversial topic in many areas of the public and court rooms. More recently, the debate about gays having the right or ability to parent has become an increasingly popular topic, especially with same-sex marriage being legalizedRead MoreChildren With The Parent Families1287 Words   |  6 Pages â€Å"Children with fathers at home tend to do better in school, are less prone to depression and are more successful in relationships. Children from one-parent families achieve less and get into trouble more than children from two parent families.†( The Consortium for the Study of School Needs of Children from One Parent Families, 1980). Children in single-parent homes are becoming more common now days; more so single mother fam ilies, where there is an absent father in the child’s life. Whether theRead MoreGay Marriage Essay1744 Words   |  7 Pages 02/02/2012 Legalizing same-sex marriage has been a debate going on for quite some time. The recognition of such marriages is a civil rights, political, social, moral, and religious issue in many nations. Since 2001, ten countries have begun allowing same-sex couples to marry nationwide. In the United States the federal government does not recognize same-sex marriage, but such marriages are recognized by some individual states. Proposition 8Read MoreNegative Effects of Sex in Advertising1151 Words   |  5 Pagesthe other commercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service. The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use toRead MoreGay Couples Should Not Be Allowed to Adopt Children Essay870 Words   |  4 Pagespresent of the social since the same-sex relationship has become more popular, for it has currently granted in some states such as Connecticut, Iowa, and Massachusetts. While many people think the gay couple desert legal right to have their own life, for they are just as human as others. Although many people are fighting for same sex couples adopting, I believe the gay couples should not be allowed to adopt children since it brings to many effects such as emotion, sex education, and the nature.

Reducing Drug Trafficking in the United States - 892 Words

Running Head: Should the government recruit discharged and retired military personnel to reduce drug trafficking? 1 Reducing drug trafficking in the United States Linda Ellison ENG 122 Charlie Johnson November 21, 2011 Running Head: Should the government recruit discharged and retired military personnel to reduce drug trafficking? 2 Proposed Claim: Our government/military can stop or reduce drug trafficking in the United States. There is a solution that can be used to keep drugs out of our country and that solution is to hire discharged and retired military personnel to man our Mexican boarders. We’ve got a huge number of discharged and retired military†¦show more content†¦According to Rangel (2011) statistics found that there is a high unemployment rate among our military personnel with skills that can be used by our government to man the U.S. borders. Recent studies have presented facts demonstrating the approaches to take effect in the near future vs. programs that are not productive for our country. There are several programs available for discharged and retired military personnel that are being organized to help our U.S. government to employ and protect our country. This research paper basically will demonstrate the importance of hiring able military personnel to govern our borders and identify the need to minimize the unemployment rate of our skilled veterans. In this research proposal, the following statistics will be studied in hopes that our government will consider hiring discharged and retired military personnel to undertake patrol duties to reduce and/or eliminate trans-border drug trafficking on the United States-Mexican and Canadian borders in order to ratify a massive unemployment rate. References ACAP EXPANDING TO HELP ARMY PERSONNEL. (2003, January). Army Reserve Magazine, 49(3), 4-5. Retrieved November 27, 2011, from Career and Technical Education. (Document ID: 574627241). CPB.gov. U.S. Customs and Boarder Protection. 2008-08-22.Show MoreRelated Reducing Drug Trafficking in The United States Essay952 Words   |  4 PagesThe drug problem in the U.S. and around the world is an important issue and seems to be a difficult problem to tackle across the board. The inflow of drugs has become one of the largest growths in transnational crime operations; illicit drug use in the United States makes it very difficult for nation states police and customs forces to get a handle on the issues. War on drugs, drug trafficking has long been an issue for the United States. There has been a proclamation of â€Å"war on drugs† for the pastRead More Illicit Trade and Drug Trafficking Proving to be a Major Problem1291 Words   |  6 Pages Illicit Trade and Drug Trafficking Proving to be a Major Problem Drug trafficking and illicit trade have proven to be major problems that the international community face as it enters into the twenty-first century. Currently the illegal drug trade market is one of the largest sectors of the modern global economy. Because of this fact, the drug trade is deeply rooted in many nations economic and social cultures, which makes it very difficult to control. Drug trafficking also brings with it theRead MoreHuman Trafficking : A Serious Crime And A Direct Violation Of Human Rights1138 Words   |  5 PagesIntelligence Question: How human trafficking is currently impacted by increased law enforcement coverage at the southwest border aimed at reducing illegal alien smuggling into the country? Summary: Human trafficking is a serious crime and a direct violation of human rights. It can be defined as an illegal trade of human beings in which they are treated as possessions to be controlled for labor intensive work like slavery, or exploited by being forced into prostitution. Every year, millions of peopleRead MoreEssay on Colombia702 Words   |  3 Pagesof Gran Colombia in 1830. Over the last 40 years, there has been a campaign to overthrow the government partially because of the drug trades throughout Colombia. The movement does however lack support from military and support from the necessary influences. In recent years, there have been challenges for control of the territories throughout Colombia and also for the drug trade. Economy The economy continues to improve despite the last couple of years, by having an increased number of governmentRead MoreHuman Trafficking: Searching for a Solution1437 Words   |  6 PagesThailand is very well known for its high proportion of human trafficking. The men and woman are constantly sold for their resources. Labor and prostitution are the most common cases. In Thailand there has been an uprising of human trafficking on the fishing boats or trawlers. On the trawlers many men are forced to work without pay under the impression that they owe money. The men come from neighboring countries of Cambodia and Burma. Among many boats, abuse is a normal practice to keep the men detainedRead MoreThe Causes Of Drug Trafficking991 Words   |  4 PagesThe crime I chose is drug trafficking. Drug Trafficking has affected nearly every inch of the world. Drug trafficking has brought untold riches to criminals and has left almost everything else in society tainted. Drug Trafficking has aff ected both the minority and majority members around the globe. Every country in the world criminal’s groups seem to have their hand in the drug trade. Even though almost every country criminal’s organization has their hand in the drug trade it is the unstable countriesRead MoreStopping The Trafficking Of Drugs Into The Country1263 Words   |  6 PagesStopping the trafficking of drugs into the country is a key part of their overall mission: to protect America. The Border Patrol’s 2012-2016 strategic plan supports the national-level strategies like the National Drug Control Strategy and â€Å"uses a risk-based approach to securing the border†. According to this strategic plan, â€Å"Transnational criminal organizations represent a significant cross-border threat to homeland security†. Outlined in the National Drug Strategy, the border security missionRead MoreBudget And Policy Paper1597 Words   |  7 Pages War on Drugs Bridget Brown, Shaketra Jones, Matt Anderson, Jerry Carter, and Lisa Rivers CJA/464 Matthew Kite October 20, 2014 More than 45 years ago President Richard Nixon announced and declared the nation is at war, that war was the War on Drugs. Nancy Reagan campaigned heavily in the fight against drug use as well; her fight was that of teaching young children the slogan of â€Å"Just Say No†. The goals of the criminal justice system in the war on drugs have beenRead MorePresident Richard Nixon s The War On Drugs1335 Words   |  6 Pagesdeclared the War on Drugs. He stated, â€Å"America’s public enemy number one in the United States is drug abuse. In order to fight and defeat this enemy, it is necessary to wage a new, all-out offensive.† The War on Drugs aimed to fight against a supply and demand epidemic that had America at its knees. Nixon’s policies blatantly reflect society s attitude regarding the trafficking of illegal narcotics. In 1973, Nixon initiated an interdiction effort in Mexico. The United States spent millions of dollarsRead MoreEssay about Human Trafficking in Houston1174 Words   |  5 PagesHuman trafficking is a significant, but hard to spot problem in Houston – and across Texas. Houston is known as a hub for human trafficking, which involves young women brought here for prostitution because of our proximity to the Mexican border. One fourth of all trafficking victims rescued in the United States are found in Texas, mostly in Houston (McCall). In the year 2011 alone, there have been a number of arrests for Human Trafficking made in the Houston area as well as several brothels have

Was America founded as a Christian Nation free essay sample

America was not founded as a Christian nation. There are many reasons why this is so. During the 1600s the Virginia Company of London, viewed settling as a profit. Jamestown was settled by many wealthy bourgeoise who were enticed by the gold of the Indians. Only when it ocurred to them that gold was almost nonexistant in Virginia, John Rolfe introduced the market with a less bitter tasting tobacco. This gained popularity and helped develop settlements in the colonies. In the later years, Roger Williams was exiled from Massachusetts for radical ideas, such as seperating church from government. We will write a custom essay sample on Was America founded as a Christian Nation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lord Calvin, founder of Maryland was more tolerant for other religions and William Penn even allowed Jews. Many of these folk were inspired from the writers of the enlightenment John Locke, and Jacques Rosseau. In the beginning of the 1700s there were many inspirational leaders, such as Thomas Paine with the Common Sense, and Benjamin Franklin, which convinced people of seperating church from government. Another aspect that one must consider is the melting pot. In the U.S. Constitution, there is no mention of God, or religion in any sense. In the first Amendment it declares that Congress shall make no law respecting an establishment of religion. America is different from other nations. There are many cultures that transpire in every niche of America. The Paxtons and German influences. New York before belonged to the Dutch, while Florida belonged to the Spanish. The Jews fled during the Holocaust to the United States, and the Chinese came too during the Second World War. Many traditions were adopted and accepted throughout all these years. While some people that live were Christians, not all of them were. America was never one sole religion, but in fact a diaspora of religous ideals, accumulated together. Therefore, America is secular. Many people entice the idea of a tolerant nation. No one is forced to wear a shawl. People are able to choose what ideals to follow and believe in what the like. In this era many people view the In God we trust as an american motto, but I truly believe that the real model is WE The People. That is why the whole nation was made. The United States of America was made as a haven for all sorts of religion and culture. It was for Puritans to relinquish ties with the English Church. According to many ideals, the government should substantiate for the the people. This is the ideal that the Founding Fathers pursued in creating this nation.

Sigmund Freud, Determinism and Free Will Essay Example

Sigmund Freud, Determinism and Free Will Essay Sigmund Freud is considered as the founder of the psychoanalytic tradition in the field of psychology. As an emerging science during his time, psychological theories had been developed from various philosophical schools of thought. Psychology thus, may appropriately be considered as a brainchild of philosophy. Due to the aforementioned reasons, psychology inherited characteristics that are constitutive of what philosophy and the philosophical enterprise are. Psychology inherited among many other things, the characteristic of being both metaphysical and speculative; approaches that are distinctly attributed to the method of doing philosophy. The status of the Nineteenth Century science however, proved to be crucial in the development of Freud’s own thought. As a thinker, Freud’s contributions focused on the core notions of the â€Å"mind, its tripartite structure† and the theory of the â€Å"unconscious†. Influenced by Helmholtz’s discovery of the â€Å"principle of conservation of energy†, the formulation of which is that in any given physical system, the total amount of energy is always constant, and Ernst Brucke’s idea that living organisms such as human beings, by virtue of being energy-systems are not excluded from the application of the aforementioned principle, Freud was able to develop his theories of the mind and the unconscious with the contention that he has found a way of going about psychology â€Å"scientifically†. We will write a custom essay sample on Sigmund Freud, Determinism and Free Will specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sigmund Freud, Determinism and Free Will specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sigmund Freud, Determinism and Free Will specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What is Freud’s theory of the mind and its tripartite structure? It is interesting to take note of the fact that the tripartite view with regards to the soul is a view held by people even in the ancient times. As a matter of fact, the Greek philosopher Plato had the same view albeit, there are nuances that must be considered in this interpretation. In his book Ten Theories of Human Nature, Stevenson claims that there are certain â€Å"parallelisms† with regards to Plato’s account of the soul to Freud’s theory of the human psyche. Stevenson writes: â€Å"The Id, like Plato’s Appetite, is made up of the instinctual drives that seek immediate satisfaction; the Ego is not exactly parallel to Plato’s Reason, but it does have the function of dealing with the real world and mediating in the relationship of the world and the Id; the Superego contains the conscience and the social models absorbed as a child† (Stevenson 74). On a deeper analysis, we can plausibly contend that Freud’s division of the human psyche into the Id, Ego and the Superego is in itself a division that is highly â€Å"metaphysical† which stands in direct opposition to one that is â€Å"empirical†. However, what is exceptionally brilliant in Freud is the fact that he was able to make his metaphysical assumptions to have a strong hold and to bear an imprint in the minds of the scientists thereby, consequently leading to the idea that his theory of the mind can be understood within the schema of scientific inquiry. The universe is a machine. This metaphor is actually an attempt to explain phenomena by positing different kinds of laws that govern the universe. The universe and the bodies within it are governed by physical and mechanical laws, for instance. A more thought-provoking aspect of this metaphor however, has something to do with the fundamental questions regarding the issues regarding â€Å"determinism† and the concept of â€Å"free will†. The mechanistic model of the universe and the formulations in and through which we appropriate and understand phenomena for ourselves depicts a scenario that everything in the universe is determined including thinking and behavior of human beings. Thinking is in itself a mechanistic procedure which can be explained by the firing of neurons in the brain and by taking into consideration the psychological or mental states that a person has. As Freud sees it, it makes sense to say that a person’s action is for instance, determined and is caused by pre-existing psychological or mental states. The valuable contribution then of Freud is the fact that he was able to integrate his theory of the mind into the schema of science. He also made extensive use of the concept of â€Å"causality†. Causality, as a scientific principle may be defined as â€Å"the operation of cause and effect†. Causes and effects are important categories or markers in scientific inquiry. In psychoanalysis for instance, the primordial assumption is that certain neuroses or abnormal behaviors are caused by â€Å"repressed† psychological or mental states. Freud, to be more particular, traces the causes of these neuroses or abnormal behaviors to â€Å"traumatic experiences† that a particular person has experienced in his or her past life. These things might be concealed from the individual, meaning, the individual does not have the knowledge that he or she has had such traumatic experiences or that he or she has had repressed emotions. The person may also not be aware that of a à ¢â‚¬Å"thought† or a â€Å"desire† that has long been there, that has long been present in his or her psyche. This brings us to Freud’s theory of the â€Å"unconscious†. What is the unconscious? The theory of the unconscious is also a theory patterned from the schema of science and hence, is also characterized as strictly deterministic. When we speak of the mind, we have the tendency to assume that what we are talking about is that which we use when we think of our thoughts. We assume that there are only â€Å"conscious mental states† and â€Å"conscious mental processes† and we identify them with the â€Å"mind†. Freud sees it in a different way. The usual analogy used to explain this is the analogy between the mind and an iceberg. The mind is like an iceberg; it has parts that can be seen and parts that cannot be seen. The mind or the human psyche, for Freud has two parts; the conscious and the unconscious. On a personal note, the strength of Freud’s theory of the mind and the unconscious is the fact that they are deterministic. This puts them at par with the other sciences albeit we must take into consideration that the object of study of the empirical sciences is different from the object of study of the social sciences such as psychology. Freud’s groundwork on psychology and his attempt to integrate it with the methodology of science paved the way for doing psychology scientifically. Succeeding psychologists have benefited enormously from the scientific way of doing psychology nowadays. Persons afflicted with psychological disorders are now assured of a better and more humane treatment. Aside from these, Freud’s theory illuminates some of the dark areas of our being human. One such example is our tendency to bury deep in our minds certain desires, things or dreams that we want to pursue because most of us are afraid to take risks. Freud makes us see that no matte r how much we try to bury these things deep in our minds, they will creep out eventually and will make manifest on us in different ways. There is no escape from these desires. However, the implications of the theory are disturbing. As stated on the earlier part of this essay, the theory, being based on the scientific model, leads to the idea that everything is determined, that everything is governed by the same scientific and mechanistic laws. This idea also breeds another idea; that human actions, the basis of which is capacity for thought, is determined. Human beings are not free as most of us would like to believe. What we call freedom is merely illusory. In the same vein, what we call free will is also an illusion; a figment of the imagination, a mere hope that is divorced from reality. Philosophy, as I see it, is all about setting the limits. It is about â€Å"being in control†. This may be observed even in the ancient Greeks’ treatment of philosophy and rationality. The entity that sets the limits, that which is in control is none other than the faculty of reason. Due to this, it is indeed difficult to accept that what Freud says is true. The mere presence of unconscious mental states and mental processes suggest that there are considerably significant aspects of our lives, behaviors and thoughts that are unknown and hidden to us. The source of the â€Å"uneasiness† as I reckon it is the fact that if the theory is true, then there are things about ourselves and about our actions that are beyond our control.

The Short Happy Life of Francis Macomber Essays

The Short Happy Life of Francis Macomber Essays The Short Happy Life of Francis Macomber Paper The Short Happy Life of Francis Macomber Paper Essay Topic: Life Is Beautiful Three’s a Crowd â€Å"We have nothing to fear, but fear itself. † Known by many, this common phrase has few words, but a intense meaning. In Ernest Hemingway’s short story, â€Å"The Short Happy Life of Francis Macomber,† the overcoming of fear is shown throughout the story. Francis Macomber and his wife Margaret Macomber are on an African safari with a man name Robert Wilson. Hemingway portrays Francis Macomber as wealthy and beautiful, yet cowardly. Macombers wife Margaret also young and beautiful, but seemingly dissatisfied with her husband of eleven years. Robert Wilson is portrayed as a fearless man that has little regard for anyone but himself. The story is focused around Francis Macomber’s cowardly actions and his attempt to become courageous, which inevitably leads to his death. The story contains different types of conflict and rising actions that lead to the unforeseen climax. In Hemingway’s short story, there are several types of conflict portrayed by the main character Francis Macomber. The initial conflict is Macomber with himself, suggesting an internal conflict. This is shown as Macomber is disappointed with himself for acting cowardly on his first encounter with a lion. Macomber says to Wilson, â€Å"I can’t thank you for what you did†, and admits that he â€Å"bolted like a rabbit. † His words suggest Macomber was afraid, and needed to be saved by Wilson. The next conflict in the story is Macomber’s conflict with the wild. This is portrayed as Macomber struggles with his fear of wild animals and his attempt to overcome those fears. Another conflict is the obvious conflict Macomber has with Robert Wilson. In addition to feeling inadequate against Wilson’s many talents in the wild, there is also the fact Wilson beds Macomber’s wife. Lastly, there is the conflict Macomber has with his wife. This is portrayed throughout the story but becomes more relevant when Macomber’s wife sleeps with Wilson. Macomber says, â€Å"You said if we made this trip there would be none of that, you promise. † This leads the reader to believe the Macomber’s marriage is less than perfect, and likely an ongoing conflict. In addition to the conflict in the story, there are scenes of rising action. One example of rising action occurs when Wilson and Macomber return to the wild to hunt for a lion once again. Macomber is able to get a shot off but only able to wound the lion before it runs away. As Wilson and Macomber search for the wounded lion to finish it off, he inevitably runs away frightened for a second time. Hemingway writes Macomber, â€Å"was running; running wildly, in panic in the open, running toward the stream. † As a result of this instance, Macomber’s wife takes a thriving interest in Wilson. Hemingway writes, â€Å"Once he had reached over to take his wife’s hand . . . she had removed her hand from his . . . his wife had reached forward and put her hand on Wilson’s shoulder . . . and kissed him on the mouth. Later, Macomber’s wife sleeps with Wilson, which will completely change Macomber’s persona for the rest of the story. Macomber is so overcome with anger, his character quickly changes from cowardly to courageous. Finally, the conflict and the rising action of Hemingway’s story leads to the climax. This occurs when Wils on, Macomber, and his wife take their final journey into the wild. As a result of the sheer anger Macomber has for Wilson and his wife, his fear is drowned by adrenaline. Macomber instantly takes on the characteristics of Wilson as he takes out two buffalo on the journey. At this point, Wilson respects this new persona of Macomber, while Margaret seems intimidated. With all fear aside, Macomber sets up for his final kill, head on with the third buffalo charging right for him. Just when he feels invincible, his wife Margot pulls a riffle and kills her husband. Margaret pleads she was trying to save her husband’s life from the charging buffalo. However, it is assumed in Hemingway’s story that the young wife, intimidated by her husband’s new found courage, may have been aiming for Macomber all along. In conclusion, Hemingway’s story â€Å"The Short Happy Life of Francis Macomber,† has different conflicts and scene of rising action which lead to an outstanding climax. The multiple conflicts Macomber has with himself, nature, and man leads to a shown fear of the wild, and his inadequacies. These events lead to the unforeseen climax of the story where the actions of both Macomber and his wife are questioned. Although Macomber’s life was in fact short in years, it was indeed happy as he was able to face his fears and overcome his biggest obstacles. Hemingway, Ernest. â€Å"The Short Happy Life of Francis Macomber. † Web. 6 March 2011.

Crumbs from the table of joy Essay Example | Topics and Well Written Essays - 750 words

Crumbs from the table of joy - Essay Example Godfrey with his puritan strictures, forces the family to the belief of the living messiah. He even scribbles question, which he believes will arise when he eventually meet the Father for one-on-one, a situation that does not materialize at all. A new them is brought forth when Lily is introduced; the theme of communism. There is a turn of events when Lily, the sister-in-law to Godfrey enters. The play describes her as a juke-joint maven (a term used to describe joint places of the blacks, associated with disorderliness) who has been brought in to take care of Ernestine and Ermina and also to provide guidance to the two. She begins to set up unwelcome residence. They fall apart with Godfrey, who detests her flirting habit and lavish lifestyle, and more so, her communist ideologies, which Ernestine takes as the sole truth. One can tell that Lily has planned to rekindles the history that they had with Godfrey, and to be more than just a surrogate to the girls. She intends to get intimate with Godfrey, a situation that forces Godfrey to move out of the house and gets into unprompted marriage with the Gerte, a white German. Refinement is definitely not the maxim for this play. Though the play was initially commissioned as part of the plans targeting the teens, which was never a surprise, nonetheless it never came as a bad thing. Through the presentation of invigorating topics that surround a family portrayed with diverse character, Nottage successfully manages to soften what one would refer to as educational pummeling. Equally, the manner in which Nottage has structured the scenes around Ernestine narrative references to house, clearly, one is reminded of the these events resonates with the with the interpretation of events by teenagers, at a time when the shades of age was hard to come by. At this end, the theme of injustice is brought about. As Ernestine

Figurative Language versus Literal Language Essay - 24

Figurative Language versus Literal Language - Essay Example An analogy is used to compare two things, and its function is to explain or clarify. An example of an analogy is your brain is like a sponge. An ideal circumstance to use this example would be when explaining how one’s brain is capable of absorbing information - much like a sponge soaks up water. This particular analogy may be misconstrued if the individual hearing this phrase is unaware of the similar functions between a brain and a sponge and that they are both capable of holding a large quantity. A metaphor is when two completely different objects, concepts, or actions are compared. The purpose of a metaphor is to provide a greater comprehension of what is being described. An example of a metaphor is time is money. Time is nothing like money, but this phrase can be appropriately used when the speaker is trying to instill into workers, for example, the importance of not wasting time, which could lead to wasting time. This phrase could be misunderstood if the listener is unable to see how time and money are associated. A simile is a figure of speech that allows two dissimilar things to be directly compared using words â€Å"like† or â€Å"as† to connect them to each other. The purpose of a simile is to reveal the relationship between two completely unlike things. An example of a simile is as busy as a bee. This example best describes how quickly and efficiently that someone is working, comparing them to the energetic work ethics of a bee as it keeps its hive operative. This phrase might lead to misunderstanding if the listener is unfamiliar with the workings and importance of a bee to the success of its hive. A cliche is a phrase that is overused and lacking original thought, often causing the phrase to lose its original meaning. The function of a cliche is to explain a concept with more accuracy than a metaphor or original description. One of the most common cliches is time heals all wounds. This phrase is best used when comforting someone after

Bristol-Myers Squibb Essay Example for Free

Bristol-Myers Squibb Essay In my opinion Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial because Bristol-Myers Squibb fail to disclose the oral side deal with Apotex and its false certification to the FTC. Going to trial would have cost Bristol-Myers a great deal of money and severe penalties from the FTC. Bristol-Myers knew before hand that the FTC opposes agreements that restricted the introduction of generic drugs which could be anti-competitive. Bristol- Myers was hoping that it could have pursued a settlement with Apotex subjected to FTC approval and delay the launch of Apotex generic drug until its patent expire. Bristol-Myers Squibb and Sanofi-Aventis should have attempted to pay Apotex to prevent it from launching the generic drug. It seems that BMS only entered the agreement because they felt that Apotex could not get approval. BMS offered Apotex $60 million break-up fee if the agreement was rejected by the FTC (Baron, 2010). To offer such a high break-up fee meant that BMS was very certain of the denial by the antitrust. The deal offered was to prevent Apotex from launching their version of plavix. The strategy exerted by Sherman of Apotex was considered to be great judgment call on his part as well as the business. I believe he acted ethically in his strategy and negotiated terms that would benefit his business. He performed extensive research and found many distributors who wanted to purchase Plavix at very low and reasonable cost. On August 8th Apotex launched its generic Drug. Sherman states that, â€Å"There should be no mistake that our decision to launch a generic of this blockbuster product at risk is a testament to our commitment to patients, consumers and taxpayers (Baron, 2010). Because he was a good business man he made sure that the product was on the market and sales were soaring. I felt that the FTC and the state attorneys general should have rejected the agreements. Companies must conduct business ethically at all times and not defraud others because of greed. The price that Bristol-Myers paid was fair and it teaches other businesses not to practice business in the matter that they did. Interference from other parties can cause bad decisions to be made also in others opinion. Maybe BMS could have won if it wasn’t up to the attorney general rejecting the proposal. Sometimes, some situations are best left up to the courts to decide. Bristol-Myers Squibb violated the deferred-prosecution agreement. The agreement stated that Bristol-Myers agreed to two years exemplary conduct and supervision from an independent federal monitor. Refusing to pay the money lead to even more question and apparent that they really wanted to defraud Apotex. In September 2006, Lacey instructed BMS to fire CEO Dolan because of his bad judgment.

Save The Internet :: essays research papers fc

Did you know that 83.5% of the images available on the Internet were pornographic (Kershaw)? Did you know that pornography on the Internet is readily available to curious little children who happen to bump into them? Today, the Internet which has only become popular several years ago, is unequivocally one of the most revolutionary innovations in the computer world. The information superhighway has changed peoples' lives dramatically and have created many new exciting opportunities as well as markets to be exploited. But, unfortunately, the Internet also has created a haven for the depravity of pornography and hate literature. Therefore, this has called for immediate action and the only solution up to today is censorship. The Internet must be censored to the utmost. Many people complain that censorship is the violation of the first amendment and the suppression of freedom of speech but there is a point where freedom of speech becomes corrupt; freedom of speech only creates an excuse for the vile pornographers to poison our nation let alone our children. Pornography is regarded as immoral and downright filthy by the people. It denies human dignity and often stimulates the user to violent acts (Beahm 295). Therefore, pornography and violence are correlated. It trivializes the human beauty and converts it into commercialized slime (Beahm 295). Moreover, the consumption of pornography can lead to a detrimental addiction and the consumer can become a slave to it (Beahm 297). In short, pornography is a very addictive drug; which has an equal or more potency to hard-core drugs like heroin and cocaine. Can you imagine a ten year-old innocently surfing the Internet and suddenly bumps into a pornographic site depicting explicit images of naked women and becoming addicted to it? The damage is long-term and when the time comes, we will have a nation of perverts. Galbraith says, "The U.S. constitution does not forbid the protection of children from a pornographer's freedom of speech. That must be inferred through the First Amendment." These are our children and we have the right to protect them. The fact that pornography is damaging mentally is further aggravated as the availability of pornography to all Internet users is a major problem as well. The ridiculously easy accessibility to all types pornography; by anyone who logs into the Internet has raised a major concern from both the government and the public. The Internet, being the biggest interactive library ever existed, has no owner, President, chief operating officer or pope (Montoya). "Inevitably, being an uncontrolled system, means that the Internet will be subjected to subversive applications of some unscrupulous users." (Kershaw) Internet users can publish pornography and hate literature

Ocean Park Brand Equity Essay

I am genuinely tank to Mr. Nicholas Tam for supporting me all the time and spending many hours on my final year project. This was totally appreciated that he provided many professional and useful advices and recommendations to me. Otherwise, I would also like to thanks Mr. C. N. Lo as my second marker and give me suggestion to improve my project. ABSTRACT Ocean Park Hong Kong is a home-grown treasure. It is also one of the most popular amusement parks in the world, providing educational, conservation and entertainment. Ocean Park Hong Kong has brought joy to local and overseas visitors throughout her 30-year history. She lets everyone in Hong Kong has a special and memorable experiences. In these 30 years, it experienced many impacts that are occurred by outside and inside of the organization. They also recorded a deficit for a certain years. But it was carried out the revolutions continually. Afterwards, the business is still running. Recently, some information indicated that the ranking of the most popular amusement park of the world, which is the Ocean Park Hong Kong higher than Hong Kong Disneyland. Finally, through survey, focus group interview and brands performance measures, to conclude that the brand equity of Ocean Park was better. Better leadership, better quality, builds up customer loyalty. CHAPTER I – INTRODUCTION Ocean Park is one of the theme parks in Hong Kong. â€Å"Marine† is the majority theme of the park. It is located at the Southern District of Hong Kong, and it was opened on 10 January 1977. It was constructed at a land granted by the government, and then the funding of construction is granted by the Hong Kong Jockey Club (HKJC), and it also operated by HKJC. In January 1979, Ocean Park introduced a Killer Whale for the visitors. It becomes a one of the selling points of the park. In the inception stage, there is not enough amusement rides for the public. But, there was expanded their scale of the park, and increased much more amusement rides into the park. The operating capital of Ocean Park was depends on the revenue from tickets and donation from HKJC in earlier stage. It also has a significant deficit for a long time because the price is set on the low side. In 1 July 1987, the â€Å"Ocean Park Ordinance† is constituted by the government. HKJC will granted that they are established the trust with $200M funding. In this time, Ocean Park becomes a non-profit making organization and needs to self-finance. The park changed their business to commercial-oriented, and increasing its ticket price. Thus, the park enhanced its financial conditions to be positive. In 1998, the park recorded deficit again caused by some factors, such as East Asian Financial Crisis. Although it received 2 pandas from China, it still could not increase the visitor’s attraction of the park. The park also closed the water attractions and the Middle Kingdom. And then, it introduced more amusement rises for visitors especially for the teenagers such as the Abyss Turbo Drop and the Mine Train. In Fiscal Year 2004/2005, there are more than 4 million visitors during a year. This is renewing the record since the park is opened. It is caused that PRC government implemented the â€Å"Individual Visit Scheme† under CEPA. Ocean Park revealed its redevelopment plan in 2005, which will upgrades the quality and availability of features at the park. This is response the impacts from the opening of Disneyland. Ocean Park is also held a groundbreaking ceremony for its redevelopment project in November of 2006. According to the Attraction Attendance 2008 releases by Economics Research Associates (ERA) and Themed Entertainment Association (TEA) on 16 April, Ocean Park is the world’s number 15 theme park, Asia’s 5th theme park (Judith Rubin, 2009). (Appendix 1b) 1. Industry Background The tourism industry is one of the four key industries in the Hong Kong economy. There were two types of tourism which were inbound tourism and outbound. For inbound tourism, there were 5 groups of sub-industries which included retail trade, hotels and boarding houses, Restaurants, Cross-boundary passenger transport services and others. The value added of tourism in 2006 and 2007 were HK$45,300 Million and HK$52,300 Million. There was increased around 14% from 2006 to 2007. And the employment in this industry in 2006 and 2007 was 176,300 and 193,800. There was increased around more than 8% from 2006 to 2007 (Census and Statistics Department, HKSAR, 2009). (Appendix 9) In order to support the poor economic condition, Hong Kong government was provided some supporting projects to the tourism industry such as â€Å"the Closer Economic Partnership Arrangement (CEPA)† and â€Å"Individual Visit Scheme†. These projects both were cooperated with PRC. Ocean Park is one of the participators in the amusement park market. Its major competitor is Hong Kong Disneyland. Before Disneyland involved its business in Hong Kong, Ocean Park was the only one participator in this market during the other amusement parks were closed their business such as Lai Chi Kok Amusement Park. On the other hand, the amusement park from neighbor country should also be the major competitors for Ocean Park such as Happy Valley from Shenzhen, PRC. As a famous landmark of Hong Kong, Ocean Park was a successful company in this industry. In accordance with the Attraction Attendance 2008, the 2008 attendance was equal to 5. 03 Million. It was a leading brand of the amusement park market (Judith Rubin, 2009) (Appendix 1b). In conclusion, Ocean Park should be capturing the opportunity derived from increasing attendance and the supporting from government, and focus its competence for facing the threat generated by intensive competition from the neighbor country. 2. Statement of issue In past certain years, Ocean Park faced impacts in different period of time, for example, East Asian Financial Crisis, SARS, and external environment. For the financial issue, Ocean Park was faced the financial distress on past certain years especially for the East Asian financial crisis. Besides, for the external environmental issue, Ocean Park should also be faced to the new entrants of Hong Kong amusement park market that was Disneyland. Ocean Park was a domestic famous brand in Hong Kong. On the other hand, Disneyland was an international famous brand. The overall size of organization of Ocean Park should be smaller than Disneyland. 3. Purpose of the study Propose of this study is to understand customer’s brand equity of Ocean Park. A result of questionnaire survey is to ascertain the sources (Brand Equity Ten) of brand equity of Ocean Park. Base on the findings of the survey, propose that the critical success factor of the theme park. CHAPTER II – LITERATURE REVIEW The Brand Equity Ten will be applying in this study, which is an effective method to evaluate brand equity. Ten sets of measures grouped into five categories, are shown in Table 1. The first four categories are to measure customer perceptions of the brand. The four categories of brand equity are including loyalty, perceived quality, associations, and awareness. The last category is to collect information from the market based information rather than directly from customers (D. Aaker, 1996). 1. Loyalty Measures Since it is now widely recognized that it is much less costly and much more profitable to keep existing customers than to win new ones, customer retention become an important goal for most organizations. In principle it’s simple: you just have to keep your existing customer (N. Hill, J. Alexander, 2006). The Hong Kong amusement park industry was created a monopoly loyalty during there was only two participators in the market, such as Ocean Park and Disneyland. The loyalty of these two amusement parks might be generated by devotion of its customers, for instance, the customer would be sought some adventure experiences at Ocean park during there was provided many thrill rides. Besides, if the customer would be found some story of fairy tales, they would go to Disneyland, it is because customer can be met many famous characters like Mickey Mouse. 1. Price Premium â€Å"A basic indicator of loyalty is the amount a customer will pay for the brand in comparison with another brand (or set of comparison brands) offering similar benefits†(D.Aaker, 1996). For the admission fees of both Ocean Park and Disneyland, there was a large difference between parks. For instance, in the adult’s general admission fees, Ocean Park was HK$208, and Disneyland was HK$350. Therefore, the price premium should be HK$142. 1. Perceived Quality/Leadership Measures â€Å"Perceived quality is often the key positioning dimension for corporate brands (such as Toshiba or Ford) and other brands that range over product classes (such as Weight Watchers, Kraft, and store brands such as Safeway Select). Because these brands span product classes, they are less likely to be driven by functional benefits, and perceived quality is likely to play a larger role. (D. Aaker, 2009) For Ocean Park, it provided different amusement facilities to visitors. Besides, Disneyland provided the story of fairy tales to visitors. Visitors could earn the different experiences during they are visiting these two parks. They would use the last experience to evaluate the perceived quality of the parks. â€Å"Leading brands are perceived to be relevant, unique and compelling. They inspire customer loyalty and enable organizations to charge price premiums. They increase bargaining power with business partners, make it easier to hire and retain talented employees and provide organizations with clear strategic direction and platforms for future growth. †(B. VanAuken, 2007) Both Ocean Park and Disneyland were performed their services at a unique and compelling ways. For example, Ocean Park provides a lot of amusement facilities for visitors; some facilities were very unique in Hong Kong such as Giant Panda Habitat. On the other hand, Disneyland arranges many owned international famous characters that visitors may take some photos with them. 2. Associations/ Differentiation Measures â€Å"The key associations/differentiation component of brand equity usually involves image dimensions that are unique to a product class or to a brand. The challenge, then, is to generate general measures that will work across product classes. † (D. Aaker, 1996) Since Ocean Park was opened, it was established a personal image for visitors that it was provided some messages like ocean protection and education, exciting experience. Visitors had no doubtful that the meaning of Ocean Park, and they was knew that it was not an amusement park only. Also, Disneyland was generated a dreaming place for visitors to enjoy a childlike and entertaining tour for their each visit. But it was not provided other functional characters to the public such as educational activities. 3. Awareness Measures â€Å"Brand awareness measures the accessibility of the brand in memory. Brand awareness can measured through brand recall or brand recognition. Brand recall reflects the ability of consumers to retrieve the brand from memory when given the product category. † (P. Chandon, 2003) Both Ocean Park and Disneyland were achieved to brand awareness. For Ocean Park, visitors may be bethought its owned characters when they were went to it such as Dolphin, Giant Panda, thrill rides and etc. On the other hand, also, Disneyland was gained the high level of international attention. Visitors were recall its owned characters like Winnie the Pooh, Stitch, and they can be got this memory outside it such as TV and other side-products of its owned characters. The dimension of differentiation in the association category is a summary of brand associations (D.Aaker, 1996). 4. Market Behavior Measures 1. Market Share â€Å"The performance of a brand as measured by market share (and/or sales) often provides a valid and sensitive reflection of the brand’s standing with customers. When the brand has a relative advantage in the minds of customers, its market share should increase or at least not decrease. † (D. Aaker, 1996) The performance of an amusement park can be measured by some elements such as its functions, service level, customer relationship management and etc. It can be grew its admission income during the higher service performance that it can be performed. 2. Price and Distribution Indices â€Å"Market share can be a particularly deceptive brand equity measure when it increases as a result of reduced prices or price promotions. Thus, it is important to measure the relative market price at which the brand is being sold. † (D. Aaker, 1996). â€Å"Market share or sales data are also extremely sensitive to distribution coverage. Sales may be dramatically affected when a brand gains or loses a major market or expands into another geographic region. A measure of distribution coverage is thus a second logical companion measure to market share. † (D. Aaker, 1996). As an amusement park, the market price data was equal to the admission income of a year, because this was majority source for capturing its operating resources. Besides, it indicated that the admission income might be affected by the change in attendance directly. On the other hand, the price and distribution indices should be reflected the market share that can be evaluated by admission attendance during a year. This may be found out the true picture of the growth of admission attendance rather than depends on admission income. CHAPTER III – METHODOLOGY 1. Sample Design Data will be collected by using a questionnaire. It is use to measure customer perceptions of the brand along with the four categories (D. Aaker, 1996). The questionnaire is use to survey those people who are visited Hong Kong Ocean Park and Hong Kong Disneyland before. It is to ensure that the data from respondents are effective and reliable. The questionnaire will be distributed to them through e-mail, and the respondents are classmates, teachers, familiars, friends, and colleagues. 100 samples were collected through this survey. 2. Questionnaire Design First, questionnaire is used to measure the four categories, which are Loyalty Measures (price premium and satisfaction/loyalty), Perceived Quality/Leadership Measures (perceived quality, and leadership), Associations/Differentiation Measures (perceived value, brand personality, organizational associations, and differentiation), and Awareness Measures (brand awareness). Second, setting demographic factors, respondents were required to answer their personal information, including gender, age, monthly income, occupation and education. It is in order to compare the general information with the 25 items, and find out the critical success factor of Ocean Park. Nine dimensions including 25 items, plus 5 items of general information, there are totally 30 questions. Third, this study will compare with Disneyland because it is the mainly competitor in Hong Kong. The questionnaire format is Part A is Ocean Park, Part B is Disneyland, and Part C is the general information. â€Å"5-point Likert Scale† is usually used in questionnaires, and is the most widely used scale in survey research. †. There were used 5 choices of answer question for respondents to answer their questionnaire except general information. It was included â€Å"Strongly Disagree†, â€Å"Disagree†, â€Å"Neutral†, â€Å"Agree† and â€Å"Strongly agree†. (Answers. com, 2009) Fourth, set â€Å"Missing Data†. It is to reduce or ignore the answer of unclear, ambiguous or answer more than one choice, etc. The questionnaire format could refer to Appendix 7. 3. Statistical Package for the Social Science(SPSS) SPSS was established in 1968 by Norman H. Nie, C. Hadlai (Tex) Hull and Dale H. Bent. They want developed a revolutionary software system in order to turn raw data into representative information in an easily way. According to the SPSS’s website, â€Å"This revolutionary statistical software system was called SPSS, which stood for the Statistical Package for the Social Sciences. Nie, Hull and Bent developed SPSS out of the need to quickly analyze volumes of social science data gathered through various methods of research. † (SPSS INC. , 2009). In addition to statistics analysis, the features of the base software, which are included Descriptive statistics (Cross tabulation, Frequencies, Descriptives, Explore, Descriptive Ratio Statistics), Bivariate statistics (Means, t-test, ANOVA, Correlation (bivariate, partial, distances), Nonparametric tests), Prediction for numerical outcomes (Linear regression), and Prediction for identifying groups (Factor analysis, cluster analysis (two-step, K-means, hierarchical), Discriminant) (Wikipedia, 2009). In this report, there was using SPSS to analyze the statistical information, there are included Cronbach Alpha Reliability Analysis, Mean and Standard Deviation, Crosstab Test. 1. Reverse Scoring In order to calculate some opposite data in one dimension, there should be rescored the negative data to turn into positive data. This can be increasing the reliability and correlation among data in one dimension. â€Å"Items that are negatively worded in a scale must be rescored in a positive direction in order to match the other items in a scale† (S. Stark, et. al. , 2001). In the questionnaire, Question 22 & 25 of Part A and B was used this function that in order to find out the reliable and correlated data, and these sets of data should be opposite to other data in same dimension. 2. Cronbach’s Alpha Reliability Analysis â€Å"Cronbach’s alpha measures how well a set of items (or variables) measures a single unidimensional latent construct. When data have a multidimensional structure, Cronbach’s alpha will usually be low. Technically speaking, Cronbach’s alpha is not a statistical test – it is a coefficient of reliability (or consistency). † (UCLA Academic Technology Services) There were used the Cronbach’s Alpha Reliability Analysis to find out the reliability. The output table will then be displayed the Cronbach’s Alpha of the dimension. 3. Mean and Standard Deviation â€Å"The mean, indicated by ? (a lower case Greek mu), is the statistician’s jargon for the average value of a signal. It is found just as you would expect: add all of the samples together, and divide by N. † (S. Smith, 2007) It is the use to find out the average in a group of population. There were calculated the means by all of the scoring of each question. Afterwards, added up the separate mean from all dimensions which were found out the total mean of each category. â€Å"The standard deviation is one of several indices of variability that statisticians use to characterize the dispersion among the measures in a given population. To calculate the standard deviation of a population it is first necessary to calculate that population’s variance. Numerically, the standard deviation is the square root of the variance. Unlike the variance, which is a somewhat abstract measure of variability, the standard deviation can be readily conceptualized as a distance along the scale of measurement. † (R. Hoffman, 2002) Besides, the standard deviation was displayed on the output table of SPSS in order to analyze the dispersion of the result of nine dimensions. 4. Crosstab Test â€Å"Cross-tabulations give us much more insight into the data than do simple profiles or frequency distributions. Cross-tabulations are an example of bivariate analysis (i. e. , examining the relationship between two variables). However, cross-tabulations are of limited value, too, because we are realistically restricted to examining the relationship between only two variables at a time (e. g. , customer status and age; customer status and income; etc.). If we try to examine a cross-tabulation of more than two variables at a time, the results are very difficult to visualize and interpret meaningfully. † (SmartDrill, 2008) There was used the crosstabulation to compare the variability of general information. This can be easily found out the difference between two set of data. 4. Focus Group â€Å"Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session. † (C. McNamara, 2006) 5. Data Analysis. 1. Calculated the mean and standard deviation for all of 9 dimensions in order to find out the overall performance of both Ocean Park and Disneyland. 2. Used SPSS reverse scoring function in order to make some conflict data that reversed into same way. This can make that the reliability must higher than origin data. Besides, Cronbach’s Alpha Reliability Analysis can be found out the reliability of all of the dimensions, and ignored some irrelative items in the dimensions. This can improve the reliability for each dimensions that if deleted the items. 3. Calculate the mean with both Ocean Park and Disneyland. 4. Used crosstabulation to compare which the general information of both Ocean Park and Disneyland such as age, gender and income, 5. After used of SPSS, there were formed a focus group that was invited 7 interviewees in order to discuss the issues that occurred in the result from SPSS. 6. Besides, found some corporate information of Ocean Park and Disneyland which how to performed the market behavior. 7. Match the result of mean analysis and the result of crosstabutaion analysis, in order to find out the source of brand equity and the critical successful factor of the theme park. CHAPTER IV – RESULTS. 4 Sample and Descriptive Statistics This survey totally collected 100 samples, 57 respondents are male and 43 respondents are female. The majority respondents aged between 20 to 24 years olds (83%). In the monthly income group, nearly 50% of respondents their salaries were $5,001 to $10,000 per month. Monthly income was â€Å"less than $5,000† which had 41% of respondents. Many of respondents were students and workers (80%). Over a half of respondents had education level at diploma levels or associate degree, and 37% of respondents had education level at undergraduate or postgraduate. (Appendix 2) 2. Cronbach Alpha Reliability Analysis. This research has nine dimensions which are belong to the four categories. The dimensions are including 25 items. Use the Cronbach Alpha Reliability Analysis to find out the reliabilities between the 25 items and the nine dimensions. The reliability test in order to define questions whether it is fit/relative to the nine dimensions. This can find out which items can be more significant and which are the insignificant. The existence of the items was whether or not to affect the result of the dimensions such as completion, reliability and accuracy. (Appendix 3) 3. Mean and Standard Deviations Table 2: Comparison of Mean and S. D. of dimensions with Ocean Park and Disneyland |Categories |Dimensions |Ocean Park |Disneyland |Mean Differences |Ranking | | | |Mean |Std. Deviation |Mean |Std. Deviation | | | |Loyalty Measures | |Dimensions |Ocean Park |Disneyland | |Price Premium |Medium |High (Negative) | |Satisfaction/ Loyalty |High (Positive) |High (Negative) | |Perceived Quality |High (Positive) |High (Negative) | |Leadership |High (Positive) |High (Negative) | |Perceived Value |Medium |High (Negative) | |Brand Personality |High (Positive) |Medium | |Organizational Associations |Medium |Medium | |Brand Awareness |High (Positive) |High (Negative). | |Market Share |- |- | |Price and Distribution Indices |Medium |Medium | 1. Loyalty According to the result after crosstab the items, it found that in the loyalty category, the effect of price premium for Ocean Park was medium. The acceptability of the admission price for Ocean Park was relatively higher than the Disneyland. Its admission price was cheaper than Disneyland. Comparatively speaking, the effect of price premium for Disneyland was high. The acceptability of the admission price was low, that was relatively expensive. The influence of price premium on Disneyland is negative. Besides, the result reflected that price was not the determining factor for respondents to switch brand. On the other hands, the effect of satisfaction for Ocean Park was high. The park was better than Disneyland in satisfied customers needs and wants. Loyalty was built by a cumulative result, which were the customers’ past visit experiences with the brands. The result indicated that the opportunity of respondents’ revisit the parks was based on their last visit experiences. Ocean Park was better than Disneyland, respondents were willing to recommend Ocean Park to others rather than Disneyland. The influence of satisfaction on Ocean Park is positive. However, the effect of satisfaction for Disneyland was high. It brings a negative influence on the park. In satisfied customers needs and wants, Disneyland was worse than Ocean Park. Respondents were unsatisfied with their last visit experience. Only seldom of respondents would revisit the park on the next opportunity and recommend the park to others. During the result of satisfaction was negative, the management from Disneyland would improve the quality for satisfying customers’ needs and wants. 2. Perceived Quality/Leadership. The result reflected that there was a linkage between perceived quality and leadership, Compare with Disneyland, Ocean Park was popular and more innovative, it was the leading brand in Hong Kong, and overall Ocean Park was better in quality. It implied that better leadership, better quality. It helps Ocean Park to keep closer relationship with loyal customers and less of switchers. The effect of perceived quality/leadership for Ocean Park was medium. Oppositely, Disneyland was worse, it was not innovative enough and not much popular than Ocean Park, and therefore Disneyland was not the leading brand in Hong Kong. One of reasons might cause by the negative news about the park. The effect of perceives quality/leadership for Disneyland was high and negative. 3. Associations/Differentiation Ocean Park could provide good value for the money. The effect of perceived value for Ocean Park was medium. Disneyland could not provide good value for the money. The effect of perceived value for the park was high and negative. Ocean Park had its own personality and it was interesting. Respondents had a clear image of the type of person who would visit the park. The effect of personality for Ocean Park was high and positive. Disneyland also had its own personality. However, seldom of respondents were agreed the park was interesting. Normally, respondents had a clear image for what type of person would visit the park. The personality of Disneyland was medium. The personality of Disneyland was indistinct. It could reflect the respondents’ imagery, which was a key driver of brand personality. About the organization management of Ocean Park, the results reflected that respondents were answered â€Å"neutral† about the organization trust and admire the Ocean Park Company. But the respondents thought that the organization association with Ocean Park had credibility. The effect of organization for the park was medium. On the other hand, many respondents were answered â€Å"neutral† about the organization trust with Disneyland, and admire the Disneyland Company, and the credibility of organization association. The results implied that the respondents were lack of knowledge about the organization management beheld Disneyland. The effect of organization for the park was medium. Organization management back of the theme parks is usually ignored by the visitors. It is because its lack of attractive for the visitors associated with its services. Therefore, the effect of this dimension with both companies was medium. Overall, Ocean Park and Disneyland were different. 4. Awareness Recognition of Ocean Park and Disneyland were high. Respondents had heard of the two parks, it was important for the exist brands. Moreover, respondents were knew what the parks stand for, it reflected that customers had a level of brand knowledge. Besides, respondents were no opinion about Ocean Park, but respondents had opinion with Disneyland. The result of brand opinion implied that respondents were less confidence with Disneyland. The effect of awareness for Ocean Park was high and positive, and for Disneyland was high and negative. . 5. Market Behavior For the market share measure, there was lack of information to compare the sales performance between Ocean Park and Disneyland. Therefore, the effect of market for both Ocean and Disneyland would not be evaluated. As the result, the market price was not compared between Ocean Park and Disneyland, because Disneyland’s admission income was not being provided in the Annual Report individually. The financial information of Hong Kong Disneyland was combined with European Disneyland. In the distribution coverage, the result of Attraction Attendance 2007 and 2008 (Appendix 1a & b) indicated that Ocean Park had higher indicated that Ocean Park had recorded higher attendance rather than Disneyland. It is implied that Ocean Park should be more successful on the admission income, and gained a large number of visitors rather than Disneyland. On the other hand, Disneyland had higher distribution coverage on the world, because it involved that its operations were involved 5 countries in the world. Besides, Ocean Park had lower distribution coverage in the market, because it only had one amusement in the world. As a result, both of Ocean Park and Disneyland were medium in the effect of market price/ distribution indices. To conclude that after use high/low method to compare with the two parks, it found that the brand equity of Ocean Park was better. Table 3 shown each category has a key driver of influence. Loyalty, the key driver is satisfaction. Perceived quality and leadership measures, leadership variable in this category should be considered. The key component of associations and differentiation measures is including the personality. In the category of awareness measures, brand awareness is the important component. Attendance of distribution coverage in market behavior is the most important. Matching mean analysis with crosstab test analysis, it found out that the loyalty is the most influence category among the brand equity of Ocean Park. The dimension of satisfaction in the loyalty category is the critical success factor of Ocean Park. CHAPTER VI – DISCUSSION During the study, there were faced such problems. This part of discussion would point out the problems, in order to share the editor’s opinions with those people who would having study or survey in the future. 1. Questionnaire Setting 1. Sample of the survey is not many, only collected 100 samples, representation of the result is low. 2. The method of collecting the data is not good enough. It is because through e-mail, which is inconvenience, low efficiency, and usually will ignore by addressees. E-mail is a passive method, and the respondents their replies are also passive. 3. Questionnaire is distributed to visitors through e-mail. Some respondents had their feedback about the questionnaire, such as wrong words, the questionnaire format, etc. 4. Focus on the questionnaire design, it could be improved. For example, in the price premium, the questionnaire did not ask respondents some questions about the â€Å"dollar metric†, and market research approach (conjoint/ â€Å"trade-off† analysis). Therefore, the dimension of price premium can not be accurately and clearly to analysis whether it can build up customer loyalty and whether it is important part of loyalty measures. 2. Information Collection 1. In the category of Market Behavior, there were not found some accurate information about the â€Å"Market Share† and â€Å"Market Price†. That is the admission price of Disneyland. According to the Disneyland Annual Report 2008, the financial information about Hong Kong Disneyland was displayed that it was combined the financial information associated with European Disneyland. This is indicated that the financial information should not be compared with Ocean Park directly, because any changes of the financial information may be occurred by both Hong Kong and European one. Therefore, the related information should not be really reflected the true information especially for Hong Kong Disneyland. 3. SPSS – Data Entry and Output 1. When setting the questionnaires, sometimes, may need to set some reverse questions. For example, asking respondents that â€Å"Ocean Park is different from Disneyland† and â€Å"Ocean Park is basically the same as Disneyland†, that is reverse question.